Founders Story
EARLY ROOTS
We are from the Republic of Guinea, a place where most people live on less than $1.25 a day and women and girls have little to no rights. From a young age, our parents taught us to give back by exposing us to the realities of our country and world. They often took us with them on humanitarian trips as a way of understanding the importance of “doing our part” in this world.
Visiting Sierra Leonean refugee camps with our father were one of our fondest memories of these trips. We remember being mesmerized by our father’s work and the work of public servants in these camps. It was amazing to see them work so diligently to help people they had never met before.
Through these “lessons” we also learned the importance of being independent. Our mother was always working on a business idea. Though young, we could see the positive impact her businesses had on our immediate family and community. Most of all, we saw the importance of the financial and social independence that resulted from her ventures.
Giving back became engrained in us as we maneuvered our way through a country where being a girl meant less opportunity and increased instances of violence.
AWAKENING
In 2001, we moved to New York City. In this new surrounding, we had to learn a new language while adapting to the “New York” lifestyle; we quickly learned that it wasn’t all glitz and glamour. Still, we felt fortunate to have the opportunity to be in a place where we could create our own opportunities.
Though we were away from Guinea, we continued to hear the stories of hardship. These news were hard on us because we knew these issues were easily solvable and also because it could have been us.
We had to make a change. After a lot of soul searching and research, we realized that we could make a difference by relying on the lessons we learned as kids and our experiences. In 2008, with $18 to invest in our dream, we started our journey to help people move beyond their socio-economic limits.
We had a simple goal of helping people live in security and dignity.
THE NEW NORMAL
Years have passed since then but our work never gets old. We love showcasing human resilience and are excited about the idea of helping people create their own version of living a secure and dignified life.
Together, we prove each day that There Is No Limit!